• the.pool.studio.

© 2019 by Jessica Blaich. All rights reserved.

Client: Laurèl

Photo: Lydia Gorges /

Andreas Ortner

Project: Lookbook F/W 17

The lookbook presents the Fall/Winter 2017 collection „Follow your dreams“  as well as exclusive backstage impressions of the fashion show in Berlin. The mood of the shoot was happy and joyful. The colors of the background transport cosyness and support the collection theme. Laughing faces and dynamic posing created the positive feeling. A clean layout and defined whitespaces underline the opulent collection and moving poses. Like a dream, the typography is placed very playfully and apparently unstructured.