The coffee machine is the most luxurious version of the EQ. series by Siemens. Therefor we designed a 3D futuristic surrounding (CGI) and a custommade table to look like milk foam. The campaign is rolled out 360°. To underline the features of the machine we produced an international TV spot which won gold at the REMI awards in Houston. The goal was to combine emotions and technical termes and point out the high quality of the EQ.9 system.